Buying a home is one of the biggest decisions people make. Social media helps them discover options, but more importantly, it helps them trust who they’re buying from.

What to post

• Property tours: short vertical walkthroughs.
• Neighbourhood guides: schools, parks, cafés and commute times nearby.
• Construction updates: regular progress for new projects.
• Buyer tips: explainers on the buying process.
• Happy homeowners: key handovers and stories, with permission.

Build trust

• Introduce the team and the people buyers will speak to.
• Share clear, accurate information about each project.
• Reply to questions publicly and helpfully.

Generate leads

• Meta lead ads with short, simple forms.
• Retargeting for people who watched tours or visited project pages.
• Fast follow-up. The quicker you reply, the more likely a site visit becomes.