If your Instagram ads are getting views but not results, small changes can make a big difference. Here are seven to try.

1. Hook in the first second

Start with movement, a face, a bold claim or the product in action. People decide very quickly whether to keep watching.

2. Make it look native

Vertical video, natural style and captions on screen. Ads that look like normal posts often perform better than polished commercials.

3. Show the product clearly

Make it obvious what you’re selling and who it’s for, ideally within the first few seconds.

4. Use real people

Customer reviews, team members and creator-style videos build trust.

5. Make one clear offer

A specific reason to act now, like a launch, a limited batch or a free consultation, gives people a nudge.

6. Match the landing page

The page people land on should continue the story of the ad: the same product, the same offer, and a fast, simple way to buy or enquire.

7. Test one thing at a time

Change the hook, the creative or the offer, but not all at once. That’s how you learn what actually made the difference.