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Industry guides1 min readBy TMINUS

Social media marketing for cafés and restaurants

A practical social media guide for cafés and restaurants: what to post, how to use Instagram and Google, and how to get more people through the door.

The short version

Food, people and atmosphere are your three best content pillars.
Make it easy to find you, book and order.
Encourage customers to share their visit.

For cafés and restaurants, social media is often the first place people decide where to eat. Here’s how to make yours work harder.

What to post

The food: close-ups, sizzling pans, the first cut, the pour.
The people: chefs, baristas, regulars (with permission).
The atmosphere: morning light, busy evenings, cosy corners.
Behind the scenes: prep, sourcing, new menu testing.
Specials and events: weekend menus, live music, festive dishes.

Make it easy to visit

Put your area, opening hours and a booking or ordering link in your bio.
Use Highlights for Menu, Location, Reviews and Events.
Keep your Google Business Profile up to date with photos and hours.

Get guests posting

Create one photo-worthy spot or signature dish.
Add your handle to menus and table cards.
Reshare guest posts in Stories.

Ads that work

Local Meta ads aimed at people near you, showing your best dish or a weekend special, can be a great way to bring in new faces.

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