Your brand voice is the personality in your words. It’s why some brands feel warm, some feel bold and some feel calm. You don’t need a big project to define it. An afternoon is enough to start.

Step 1: Describe your brand as a person

If your brand walked into a room, how would it talk? Friendly and chatty? Calm and expert? Witty and quick? Write a few sentences.

Step 2: Pick three words

Choose three words for how you sound, like “warm, clear, playful”.

Step 3: Add what you’re not

For each word, write what it shouldn’t become. Warm, not sugary. Clear, not boring. Playful, not silly. This keeps the voice on track.

Step 4: Write some examples

Rewrite three things in your new voice: your Instagram bio, a product description and a reply to a customer question. Seeing it in action makes it real.

Step 5: Make a word list

List words and phrases you love using, and ones you’ll avoid.

Step 6: Share it

Put it all on one page and share it with anyone who writes for your brand. Consistency is what makes a voice recognisable.