It’s one of the most common LinkedIn questions. The answer is that each does a different job, and they work best together.

Personal profiles

People connect with people. Posts from founders and team members often feel more personal and tend to get more conversation.

• Best for: opinions, lessons, stories and behind the scenes.
• Builds trust in the people behind the business.

Company pages

Your company page is your official home on LinkedIn. It’s where people go to check you out.

• Best for: announcements, launches, hiring, case studies and company news.
• Builds credibility, and lets you run LinkedIn ads.

How to use both

• Post official updates on the company page, then share them from personal profiles with a personal note.
• Encourage your team to list the company correctly on their profiles.
• Keep the company page complete: logo, banner, description, website and regular posts.

Our take

Start with whichever you can keep up with consistently. For most small businesses, a founder posting regularly plus a well-kept company page is a great combination.