Your bio is the first thing people read when they land on your profile. You get 150 characters to tell them who you are and why they should follow. Here’s how to use them well.

What every business bio needs

• What you do: in plain words.
• Who it’s for: so the right people feel at home.
• Why follow: what they’ll get from your content.
• One next step: book, shop, DM or visit.

10 simple formulas

1. [What you do] for [who] · [where]
2. Helping [who] [get result]
3. [Product] made [how] · [where]
4. [What you do] · New [thing] every [day]
5. Your [category] friend in [city]
6. [What you do] · Tips on [topic]
7. [Number] years of [craft] · [where]
8. [What you sell] · Free delivery in [area]
9. [Short brand line] · [what you do]
10. [What you do] · DM “[word]” to [action]

20 example bios

11. Small-batch coffee, roasted in Bengaluru · Brew guides every Friday
12. Skincare for sensitive skin · Simple routines, no fuss
13. Neighbourhood gym for real people · Classes from 6am
14. Handmade jewellery · Each piece made to order
15. Interior design for small homes · Before and afters inside
16. Healthy lunch boxes, delivered · New menu every Monday
17. Kids’ books that make bedtime fun · Reading tips weekly
18. Wedding photography · Real moments, not stiff poses
19. Plant shop · Plant care tips you’ll actually use
20. Bakery · Fresh bread by 8am · Order by DM
21. Yoga for beginners · Online and in studio
22. Sustainable fashion · Wear more, waste less
23. Pet grooming · Happy pets, clean homes
24. Home chef · Weekend thalis · Pre-order by Thursday
25. Bike rentals · Weekend rides and routes
26. Language classes · Speak confidently in 12 weeks
27. Salon · Cuts, colour and care · Book below
28. Stationery that makes work fun · New drops monthly
29. Dental clinic · Gentle care for the whole family
30. Travel planner · Trips made simple

Quick tips

• Put your most important keyword in your name field. It helps people find you in Instagram search.
• Use line breaks and a couple of emojis to make it easy to scan.
• Use your link to send people to one clear page.