For direct-to-consumer brands, social media is often your shop window, your customer service desk and your biggest sales channel all at once.

Content that builds the brand

• Product demos and “how to use” videos.
• Founder story and the reason the brand exists.
• Customer reviews, unboxings and UGC.
• Behind the scenes: making, packing and shipping.
• Helpful content related to your product, like recipes, routines or styling.

Ads that drive sales

• Use Meta ads to reach new customers and retarget people who visited your site.
• Test different hooks, creators and offers.
• Use your best-performing organic posts as ad creatives.

Make buying easy

• A fast, simple website or product page.
• Product tags on Instagram where available.
• Clear delivery, returns and payment information.

Measure properly

Set up the Meta Pixel, Conversions API and UTM links, so you can see which content and ads actually lead to sales.