Your feed is where new people discover you. Stories are where your existing followers get to know you better, and that’s often where enquiries come from.

What to post on Stories

• Behind the scenes of your day.
• New products, offers and restocks.
• Quick tips and answers to questions.
• Customer reviews and photos (with permission).
• Reminders about events, launches and deadlines.

Use stickers to start conversations

• Polls and quizzes: easy, fun ways for people to interact.
• Question box: collect questions, then answer them in your next Stories.
• Link sticker: send people straight to a product, booking page or form.
• Countdown: perfect for launches and events.

Make replying easy

End some Stories with a simple prompt: “DM us ‘menu’ and we’ll send it over”. Small, specific asks get far more replies than “get in touch”.

Organise your Highlights

Highlights sit on your profile under your bio. Use them like a mini website: About, Products, Reviews, FAQs, How to order. Give them consistent cover icons in your brand colours.

Post little and often

A few Stories most days usually works better than a big batch once a week. It keeps you at the front of your followers’ Stories bar.