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Social media marketing blog

Things we’veNOTICED.

Guides, ideas and honest takes on Instagram, content, Meta ads and branding, for brands that want to grow.

LinkedIn for founders: how to post without feeling awkward
A friendly guide for founders who want to post on LinkedIn: what to share, how to write it, and how to make it a habit.
LinkedIn company page or personal profile: where should you post?
Should your business post from its LinkedIn company page or from people’s personal profiles? The honest answer: both, for different jobs.

Home About Services Our approach Feed Check Insights Contact How to choose a social media marketing agency 25 Instagram Reels ideas for small businesses 40 social media post ideas for when you’ve run out of ideas Meta ads for small businesses: a beginner’s guide Festive content ideas for Indian brands: Diwali, Holi, Onam and more How to write Instagram captions people actually read Social media manager or agency: which does your business need? How to define your brand voice in one afternoon 30 Instagram bio ideas that make people tap Follow What makes people stop scrolling? 7 hooks that work How to build a social media content calendar that actually holds up What does a social media agency actually do every month? LinkedIn for founders: how to post without feeling awkward Instagram carousel ideas people actually save Boost post vs Ads Manager: which one should you use? Why every brand is starting to sound the same (and how to fix it) Social media marketing for cafés and restaurants How to use Instagram Stories to get more enquiries How to turn one video into a week of content Retargeting explained: how to bring back people who almost bought Feed Fixes: one small change that makes your Instagram look better How to find your best time to post on Instagram Social media marketing for gyms and fitness studios How to pick brand colours that work on social media UGC made simple: how to get customers to create content for you LinkedIn company page or personal profile: where should you post? How to work out your first Meta ads budget Social media marketing for salons and beauty studios Scroll Stoppers: what the best brand posts have in common 7 ways to make your Instagram ads convert better How to refresh your look on Instagram without confusing your followers Social media marketing for D2C brands How to use hashtags on Instagram without overdoing it Social media marketing for real estate