If you’ve never worked with a social media agency, it’s fair to wonder what actually happens each month. Here’s what a typical month looks like with us.

Week 1: Plan

• Review last month’s results.
• Agree the goal for the month.
• Plan the content calendar: topics, formats, dates and key moments.
• Share the plan with you for feedback.

Week 2: Create

• Write scripts, captions and hooks.
• Design carousels and graphics.
• Shoot and edit Reels and short-form video.
• Prepare ad creatives if you’re running Meta ads.

Week 3: Approve and schedule

• Send content to you for approval.
• Make changes.
• Schedule posts at the right times.

Every day: Post and look after the community

• Publish posts and Stories.
• Reply to comments and DMs.
• Keep an eye on trends and conversations worth joining.

Week 4: Report and learn

• Share a clear report on reach, saves, shares, enquiries and ad results.
• Highlight what worked and what we’ll change.
• Feed those lessons into next month’s plan.

It’s a monthly countdown that keeps getting sharper. Curious how it would work for your brand? Ask us anything.